With World Pride celebrations in full swing throughout February and March, Tinder Australia celebrated queer love stories by announcing the Big Tinder Wedding - a national search across Australia for queer couples who found love on the app and want to get married in the most unapologetically extra way, all planned & paid for by Tinder.
Tinder has up to five weddings up for grabs to a handful of lucky couples, with the winners set to have the wedding of their dreams courtesy of Tinder, including a team of Wedding Planners, headlined by Chief Maid of Honour and ex Bachelorette, Brooke Blurton.
To celebrate the launch, Tinder created a Big Tinder wedding cake topper at Bondi Beach so that fans and members could celebrate their love by getting a selfie on the cake at the iconic Sydney beach.
This latest campaign builds on Tinder’s long standing tradition of supporting the LGBTQIA+ community to make new connections, following major initiatives in recent years including Pride Ride and the Big Rainbow Project, which found its home in Daylesford in regional Victoria in time for ChillOut Festival in March.
Thrive has also been working with Tinder to drive awareness of its Trust and Safety education for members with new in-app safety features and its Dating Safety Guide with WESTNET, all launching recently.